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Overview
We are seeking a Senior Specialist, Email & SMS Marketing (Spanish/Bilingual) to support a high-volume performance marketing team focused on planning, building, deploying, and optimizing email and SMS campaigns. This role partners closely with cross-functional teams to deliver high-quality, data-driven campaigns that engage Spanish-speaking and bilingual audiences while maintaining strong brand standards and compliance.
This opportunity is well suited for an experienced email marketer who is hands-on with marketing automation platforms, detail-oriented, and comfortable balancing content creation, execution, testing, and performance analysis in a fast-paced environment.
Responsibilities
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Write, edit, and proofread Spanish and bilingual email and SMS content, ensuring clarity, cultural relevance, and alignment with brand guidelines
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Build, deploy, and optimize email and SMS campaigns using a marketing automation platform
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Segment audiences and apply personalization strategies to drive engagement and conversion
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Perform quality assurance reviews, including render testing across devices and platforms
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Execute and analyze A/B tests on subject lines, content, calls to action, and send timing
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Monitor campaign performance and deliverability metrics, including opens, clicks, bounces, spam complaints, and inbox placement
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Provide regular campaign performance reporting and actionable insights based on key KPIs
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Partner with designers to align creative assets and copy with email best practices
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Collaborate with marketing, analytics, and internal stakeholders to ensure campaigns meet business objectives
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Support setup and maintenance of advanced functionality within the marketing automation platform
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Ensure all campaigns comply with applicable privacy and email regulations
Required Skills
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Professional experience building and deploying email campaigns using Salesforce Marketing Cloud or a comparable enterprise marketing automation platform
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Hands-on experience with email campaign creation, journey building, and automation workflows
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Native or near-native proficiency in both Spanish and English, written and verbal
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Strong copywriting and proofreading skills for Spanish and bilingual audiences
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Experience creating and optimizing email assets using Adobe Photoshop
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Strong attention to detail with a proven ability to QA work prior to deployment
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Familiarity with email deliverability best practices and performance optimization
Preferred Qualifications
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Experience with audience segmentation, dynamic content, and personalization strategies
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Understanding of cultural nuances across Spanish-speaking regions
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Exposure to analytics tools used for campaign performance measurement
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Experience managing multiple campaigns or projects simultaneously in a fast-paced environment
How to Apply
If this role aligns with your experience and interests, we encourage you to submit your resume for confidential consideration. Qualified candidates will be contacted to discuss next steps.