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Job Title: Digital Content Specialist
Location: Memphis, TN; onsite for candidates within commuting distance, or remote
Overview
Create, publish, and improve web content that supports marketing campaigns and engages audiences. This role combines writing and editing, CMS publishing, content strategy, and data-informed optimization, working with stakeholders and design teams to deliver effective digital experiences. The schedule is Monday–Friday, 9:00 a.m.–5:00 p.m. Central Time.
Key Responsibilities
• Assist with web content and campaign project plans, coordinating internal and external contributors, deadlines, and changing deliverables.
• Develop content using stakeholder interviews, audience research, personas, style guides, and content briefs.
• Use audience insights and analytics to guide content delivery, personalization, performance reporting, testing, SEO, and answer engine optimization (AEO).
• Collaborate with designers on user-friendly web experiences and maintain information architecture, taxonomy, naming conventions, standards, and documentation.
• Create and manage CMS content, recommend content design, and serve as a content subject matter expert and liaison for assigned teams.
• Review and publish web content for accuracy, brand consistency, messaging, and AP-style adherence; escalate issues or potential conflicts to senior management.
Required Qualifications
• Bachelor’s degree in Journalism, English, Marketing, Advertising, or Information Technology, or equivalent experience.
• Hands-on writing and editing experience, including at least two years of web content development. The general experience target is one to three years.
• Experience writing in AP style and managing content in a CMS, such as Adobe Experience Manager.
• Experience using analytics platforms, such as Adobe Analytics or Google Analytics, to inform content decisions.
• Experience collaborating with cross-functional teams, including workshops or ideation sessions.
• Experience with Outlook, Teams, Excel, PowerPoint, and Word.
• Strong analytical, project management, and communication skills, with the ability to prioritize deadlines, adapt to change, and present recommendations to stakeholders.
Preferred Qualifications
• Bilingual proficiency in English and Spanish.
How to Apply
Submit your resume for confidential consideration.