Media Lead

Job Details

Media Lead

REMOTE,        Direct Hire       September 2, 2021

Apply Now

Job Title: Media Lead 

Location: Memphis, TN or Dallas, TX or REMOTE

Duration: Perm Full Time

Job Description

Job Purpose

The Media Lead is accountable for the strategic oversight of cross-channel Digital and TV advertising campaigns. They act as a liaison between the Media Strategy and Media Activation teams to ensure campaign success. Media Leads use data to craft the narrative around cross-channel media performance, including providing relevant context and actionable insights tailored to multiple levels of the organization - from cross-functional working teams to senior leadership.

Essential Job Functions

Media Mix Optimization - (20% of time):

  • Monitors and provides insight into daily campaign performance & flags actionable, high-level KPI trend shifts to appropriate teams
  • Leads data-driven optimization discussions with Media Activation & Strategy teams to ensure cross-channel budgets and performance are maximized
  • Identifies opportunities to use platform-specific testing across campaigns and works closely with other teams to execute on those tests

Storytelling, Communication & Reporting - (20% of time):

  • Regularly provides relevant campaign performance, context, and actionable insights to senior leadership
  • Foresees and proactively addresses misalignments between expectations and actual performance of marketing campaign results
  • Ensures & facilitates cross-channel communication both internally & externally

Tactical Planning - (15% of time):

  • Establishes budgets and forecast targets per channel in coordination with Media Strategists and Channel Leads
  • Establishes and updates achievable KPI goals across all channels based on overall campaign goals
  • Proactively identifies potential incremental investment- and campaign opportunities in the media landscape

Ad Operations - (10% of time):

  • Functions as an internal data broker for Analytics team, accountable for providing accurate data for dashboards/Excel trackers
  • Ensures measurement and reporting consistency in all campaigns across Media Activation and Strategy teams
  • Facilitates pixel creation & site tagging requests

Project Management/Meetings - (35% of time):

  • Collaborates with Channel Leads to maintain and adjust timing of deliverables for team at large, communicating changes to Media Strategy team, Directors, and senior leadership
  • Provides final sign off on specs documents and confirm all materials are received from Media Strategy team upon campaign hand-off meetings

Other Job Functions

    • Perform other various job functions to promote operational excellence as assigned.
    • Perform job duties as assigned as part of Organization’s Business Continuity Management Program, including annual maintenance and testing of business continuity, disaster recovery and emergency response plans.


  • 6+ years of experience managing TV and/or Digital Campaigns with budgets greater than $5M per year
  • Advanced quantitative skills and aptitude including advanced Excel skills – beyond pivot tables, creating charts, vlookups, sumifs, etc.; working knowledge in Enterprise Data Visualization tools (e.g. Tableau, Data Studio) a plus
  • A left and right brain thinker – a data powered strategist
  • Exhibits the ability to draw and effectively communicate insights from multiple information sources
  • Strong understanding of advanced analytics, media mix & attribution modeling and performance media; ability to analyze large data sets to provide insight and expertise on digital media executions
  • Expert written and verbal communication

Apply Now

  • This field is for validation purposes and should be left unchanged.