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Overview
Our client, a nationally recognized mission-driven organization, is seeking a Media Planning Specialist to support the development and execution of strategic, multi-channel media campaigns. This onsite role offers the opportunity to collaborate across marketing, analytics, and creative teams to drive impactful audience engagement initiatives.
The ideal candidate brings hands-on experience in digital media planning and a strong understanding of audience strategy, performance insights, and cross-channel campaign execution.
Responsibilities
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Develop and manage strategic media plans across paid search, display, video, and paid social channels, including both campaign-based and always-on initiatives
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Collaborate with cross-functional teams to support integrated, cross-channel funnel strategies and audience journeys
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Partner with stakeholders to define campaign goals and determine the optimal media mix to achieve objectives
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Build and refine audience targeting strategies across platforms based on defined segments
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Maintain holistic tactical media plans, including channel budgets, forecasting, and coordination with media operations or external partners
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Translate audience and channel strategies into detailed media plans to support seamless campaign execution
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Partner with analytics and user experience teams to establish performance goals, forecast ROI, and ensure proper audience taxonomy
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Provide direction on creative asset requirements for various media channels and tactics
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Present media recommendations to stakeholders and facilitate cross-channel coordination to reduce audience overlap
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Interpret campaign performance reporting and deliver clear, actionable insights to inform future strategy
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Maintain strong project management practices to ensure deliverables are completed on time
Required Skills
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Minimum of 3 years of experience in digital advertising or media planning
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Exposure to advertising technology platforms, including demand-side platforms
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Foundational understanding of media planning principles and platform capabilities
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Strong written and verbal communication skills
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Ability to manage multiple priorities in a deadline-driven environment
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Motivated, adaptable, and committed to continuous learning
Preferred Qualifications
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Experience leveraging media planning tools
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Strong ability to interpret data trends and performance insights to shape future campaign strategies
How to Apply
If you are interested in contributing to a high-impact organization and bringing strategic media expertise to a collaborative team environment, please submit your resume for confidential consideration. Qualified candidates will be contacted with additional details.