Media Trafficking Specialist
Job Details
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Job Title: Media Trafficking and Project Coordination Specialist
Location: Memphis, TN; onsite
Coordinate campaign workflows and creative asset delivery, primarily for national linear TV advertising. This role combines substantial project coordination with hands-on trafficking, launch quality assurance, and post-launch support. You’ll keep deadlines, assets, approvals, and campaign details organized while helping teams deliver accurate, timely launches.
Key Responsibilities
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Coordinate overlapping campaign schedules, track deliverables, and confirm readiness across creative, production, media planning, analytics, ad operations, and external partners.
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Manage TV creative trafficking according to approved media plans, flight dates, and rotation assignments.
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Coordinate asset delivery through trafficking and distribution platforms such as Extreme Reach, confirming approvals and successful delivery.
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Review creative versions, Ad ID/ISCI codes, English and Spanish language designations, flight dates, rotation assignments, markets, network placements, and applicable compliance requirements before launch.
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Validate landing page URLs, phone numbers, and tracking destinations to support accurate attribution and reporting.
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Maintain trafficking grids, asset mapping documentation, project trackers, and launch readiness records.
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Identify missing information, incomplete handoffs, and delivery risks. Communicate status clearly, escalate issues promptly, and coordinate resolution.
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Confirm that launched assets are live and functioning correctly. Investigate discrepancies, support root cause analysis and corrections, and communicate the impact to stakeholders.
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Prepare post-launch recaps, support reporting and reconciliation, and update records to reflect live campaign activity and adjustments.
Required Qualifications
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At least two years of experience.
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Proficiency with Excel and Smartsheet.
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Ability to manage competing deadlines and multiple workflows with strong organization, prioritization, and attention to detail.
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Demonstrated ability to coordinate work across multiple teams and external partners.
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Ability to perform TV trafficking and launch checks, including creative identification, language designation, flight dates, rotations, placements, and tracking destinations.
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Clear communication and problem-solving skills, including proactive escalation of risks and coordination of corrective action.
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Accountability for campaign execution from asset receipt through launch and post-launch corrections.
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Ability to maintain accurate documentation and follow established processes under tight media campaign deadlines.
Preferred Qualifications
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A background in project management support or project coordination involving multiple concurrent workflows.
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Experience using Jira.
How to Apply
Submit your resume for confidential consideration.
